📚 Contents

Facilitating interviews

Now that the script and participants are ready to go, it’s time to get those interviews going!

If you’re new to facilitating, here are suggestions to help your participants feel more comfortable in sharing their experiences.

<aside> 💡 Listen more than talk! This is the #1 important rule when interviewing: Practice active listening by giving your undivided attention to the interviewee/s, focusing on their experiences which you can follow up on later in the conversation.

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Set the agenda

This should be included in your introduction. It should d****escribe what you are trying to achieve and explain how you plan to use the interview to gather relevant insights.

Building Rapport

<aside> 🚩 Set aside 5-10 minutes at the end of the interview. Tell your interviewee/s that they will have that time to discuss the subject.

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Check out Shopify’s article for more tips: