📚 Contents

1️⃣ Prepping for qualitative research

Every good plan starts with… the planning 🙌! Before jumping into the actual research, we must carry out the necessary auditing and scoping of how the research project will look like.

This first section covers the steps you should take to prepare a successful research scope, timeline and script.

Review current feedback and data collection channels

• Analyze current qualitative feedback through the following most-used channels
• Analyzing student engagement with our learning content in Power BI
• Consider how the research contributes to success metrics

Scope out research context

1. Front load background/context for why this research must be carried out.
   • Some questions to frame your research goals
2. Decide on the primary research goal
3. Decide on the primary research question related to the above goal/objective.
4. Decide on the secondary research questions/hypotheses, if any.
5. Decide what’s in scope and out of scope for the research project. Any pieces that are out of scope can be planned as follow-up research projects

Estimate timeline

Within the project scope, it’s essential to estimate the full research cycle, from planning, interviewing, to analysis and deliverables.

• Ideally, how long should this research take?