As a product designer with 7 years experience, I apply my research-driven and detail-oriented skills towards equitable, user-focused design solutions.

📍Toronto, Canada

📧 sara.sibylle[at]gmail.com

📝 PDF Resume

👩🏻‍💻 Portfolio

✍️ Medium

🔗 LinkedIn

Work experience

Nuralogix

Nov 2020 - July 2021

nuralogix.ai

Red Academy

July 2019 - March 2020

redacademy.com

Lead UX/UI Designer

• Overseeing all design aspects of the company’s consumer and enterprise products, including design strategy, user testing, copywriting. Worked across app and web platforms.
• Collaborating with development and marketing team for feature and product roadmaps.

UX Instructor

• Mentored a total of 3 cohorts (60 students) the fundamentals of UX and UI design.
• Managing start-up client projects and guiding students through timelines and milestones.
• Learnt invaluable lessons on patience, compassion and keeping up with the ever-changing design world.

Keyhole

Oct 2017 - Feb 2019

keyhole.co

Lead Product Designer

• Built a design system and led the UI/UX strategy of the internal product. The new design achieved 90% customer retention.
• Carried out detailed qualitative research, understanding user pain points and feedback of the current design. Carried out user interviews over 2 weeks with 22 users before release.
• Designed marketing collateral and assets on Mailchimp and Wordpress.

Second Closet

Aug 2017

secondcloset.ca

App Designer

• Designed their new iOS app to reach a larger user base and provide existing customers with a mobile platform to track their storage use. Advised user flows for their tiered plans.

York University

May 2014 - 2015

yorku.ca

Learning Technologist

• Oversaw content direction for the student portal, used by over 50,000 students.
• Lead the front-end UI/UX for York University's Moodle-based platform, QA, and technical documentation.
• Brought my unique insight as a student to assist the user research team in developing student-centred requirements for the portal's content and site architecture.
• Created **instructional graphics** that were well-received by student users and enhanced their site-going experience.

Canada, Singapore

Nov 2013 - Aug 2017

Product Designer, Freelance

• Enhancing the overall user experience, information architecture and user research of various startups.
• Improved and strengthened their product offerings, social media presence and brand identity.

Volunteer experience

Canada Learning Code

Jan 2019 - Sep 2019

canadalearningcode.ca

UX Content Developer

• Was part of Canada Learning Code's team to spearhead a first-time User Experience Workshop set to launch in all of Canada, reaching over 1500 participants.
• Developed the entire workshop content with the team over 9 months.
• Assisted as one of 5 mentors at the main Toronto workshop hosted at Google HQ, helping 70+ learners discover UX design through a mixture of lessons and prototyping activities during the 6 hour workshop.

Jan 2016 - Present

HTML/CSS Mentor

• Actively facilitate HTML/CSS workshops a few times a year. Mentor 15 - 30 participants per workshop.
• Attend regular training and feedback sessions with other volunteers to keep my skills relevant.

You're Next Network

Jan - Dec 2014

yourenext.ca

Community Manager

• Managed strategic promotional and marketing initiatives that involved Twitter, Facebook accounts and weekly digests to represent YNCN and its community.
• Engaged over 2500 students and achieved 150% follower growth and signups from the previous year.

Skills

Design

Figma / Adobe XD / Sketch / Invision / UXPin / Marvel / Illustrator / Photoshop

User Testing

Lookback / Google Analytics / Hotjar / SurveyMonkey / Typeform

Front-end

HTML (Pug) / CSS (Sass) / JS

Interests

🍞 Making the best gluten-free bread without a KitchenAid, just elbow grease

🎶 Singing along to fast Japanese songs